
With an impressive legacy of 30 years and a vast presence across Norway with 3 chains and a total of 70 sales offices, BoligPartner has always been at the forefront of delivering quality homes. However, the evolving digital landscape presented a new set of challenges and opportunities. BoligPartner wanted to enhance and redefine their marketing operation, aiming for:


: A desire for better oversight of marketing activities, enabling the BoligPartner team to insource more tasks to maximize efficiency and coherence.


: The need to democratize professional marketing, ensuring that even the smallest offices in the BoligPartner chain could achieve impactful results.


: The ambition to integrate a property picker on their website that not only offers a compelling visualization of projects but is also straightforward to set up and implement.


: A strategy to nurture leads more effectively, moving beyond traditional newsletters to a more dynamic, engaging approach.


Photo: BoligPartner vendors across Norway



Marketer’s M360 platform emerged as the ideal solution, offering a suite of tools designed to empower BoligPartner’s marketing vision. The M360 platform stands at the intersection of technology and marketing innovation, enabling property developers and builders to centralize their marketing efforts efficiently. Through this collaboration:

BoligPartner gained more control over its marketing activities across their large organization, allowing for a higher degree of insourcing.


The M360 platform ensured that professional marketing resources were accessible to BoligPartner’s entire operation, including the smaller offices, levelling the playing field and ensuring consistent marketing standards across the board.


The bespoke property picker developed by Marketer was seamlessly integrated into BoligPartner’s website, offering an intuitive and visually engaging experience for potential buyers.


The initial three-month pilot program across 7 departments and 13 projects yielded impressive results. BoligPartner ran over 20 digital marketing campaigns, built 13 property pickers, and used M360's newsletter functionality to keep leads engaged. The success of the pilot will lead to the roll-out of M360 across all BoligPartner offices under a two-year contract.


Geir Thomassen, BoligPartner’s Marketing Director, states:

“Working with Marketer has really improved our marketing approach, making it easier and more effective than before. We're happy with the smooth collaboration, and look forward to continuing our partnership."



BoligPartner’s journey with Marketer underscores a shift towards a more integrated, efficient, and engaging marketing strategy in the real estate industry. By aligning BoligPartner’s industry acumen and impressive experience with Marketer’s technological expertise, this partnership will also open doors to future innovation, ensuring that BoligPartner remains at the leading edge of the real estate market.




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In an era where digital presence is more important than ever, BoligPartner, one of Norway’s largest home and cabin suppliers, sought to redefine their marketing operation. This goal led them to Marketer and our flagship M360 platform. Together, BoligPartner and Marketer entered a partnership to not just meet, but exceed the modern marketing needs within the real estate industry.

Innovating Real Estate Marketing: The BoligPartner and Marketer Success Story

Marketer Tech

Marketer specializes in enhancing the sales and marketing processes for the real estate sector through automation and advanced analytics. Since 2016, we have developed a suite of solutions leveraging data-driven tools for both new and existing homes. Our platforms, such as M1 and M360, empower real estate professionals to analyze, market, and manage properties more efficiently.

M1 automates marketing for existing homes, using industry-leading targeting and integration with top platforms like Meta and Google to streamline data gathering and digital lead generation. It provides agents with tools to generate detailed reports and live reporting capabilities for better client interaction and efficiency.

M360 offers comprehensive digital solutions for real estate developers, combining targeted advertising, immersive 3D renderings, virtual tours, and strategic digital campaigns to enhance the entire sales cycle from pre-sale to post-sale engagement.

By integrating digital marketing strategies with machine learning and vast data, Marketer aims to transform how real estate is sold globally, optimizing engagement and sales to achieve unparalleled reach and efficiency.

Marketer

The Metric app empowers small- to medium businesses to automatically create and publish marketing ads and posts with ease, regardless of location or industry. By focusing primarily on e-commerce driven businesses, Metric is able to leverage the vast data available in solutions such as Shopify, WooCommerce, Ecwid and more

Metric harnesses artificial intelligence to redefine digital marketing, making it accessible, data-driven, and results-oriented.

Automatically taking product photos and details, order and sales history, income and inventory amounts; Metric is able to generate conversion focused content for networks like Facebook, Instagram, Google, Snapchat and more.

With Metric, marketing agency level deliveries are always available right in your pocket.

Metric

The Plot.ai platform utilizes demographic, income, and wealth data to optimize what to build and how to price real estate projects. By integrating information on historical, ongoing, and future newbuild projects, our platform provides a solid foundation for strategic decision-making regarding construction and pricing.

With tools for generating detailed reports, Plot.ai offers interactive maps that display similar properties and potential buyers, giving developers insights into economic and demographic trends that can influence sales strategies. These maps also highlight features such as noise levels, schools, and transportation options, enabling a deep understanding of each area's attributes.

Additionally, Plot.ai provides a comprehensive view of the local real estate market, including price developments, sales durations, and anticipated property mixes. This helps developers set the optimal price and determine which unit types are likely to be more popular.

Our platform keeps developers informed with a customizable notification center that alerts them to important changes like planning status updates, local developments, or competitor activities, ensuring they remain competitive in a dynamic market.

Plot.ai

Journey Technologies streamlines the post-sale process for real estate developers by digitalizing customer interactions and document management. Our platform enables seamless communication with all stakeholders and simplifies access to essential documents, such as contracts, enhancing transparency and efficiency.

The platform also addresses feedback among newbuild home buyers by allowing them to easily report problems with detailed annotations and photos, facilitating quicker resolutions. Continuous updates from the construction site and well-managed document sharing reduce the workload on project managers and keep buyers informed, minimizing direct inquiries.

Analytics integrated into Journey provide insights from customer data across projects, aiding strategic decision-making both for delivery and sales. Additionally, our digital showroom allows buyers to customize their homes online, boosting potential add-on sales for developers.

With features designed to manage warranty claims efficiently, Journey ensures that issues are resolved promptly, enhancing customer satisfaction. Overall, Journey Technologies supports developers in improving operational efficiency and maintaining strong customer relationships post-sale.

Journey

Journey Technologies

Homekey is a new venture under Marketer Holding, designed to simplify and streamline the property handover process. With a good understanding of the complexity and stress involved in property transactions, Homekey offers an end-to-end solution that addresses the practical aspect of transitioning ownership. From utility transfers such as electricity and internet services to insurance policies and finalizing property documentation, Homekey ensures a seamless and hassle-free experience for both buyers and sellers.

Homekey acts as a bridge, connecting all necessary service providers and managing the intricacies of the handover process. Homekey not only saves time and reduces stress but also ensures that every detail is attended to. Whether it’s setting up new services or ensuring the property is ready for its new occupants, Homekey will be the partner you can trust to manage every aspect of your property handover efficiently and effortlessly.

HomeKey

EVE is leading in the field of high-end 3D rendering, video production, and visualization technology, setting new standards for immersive digital experiences. Specialized in breathing life into architectural marvels, real estate developments, and product designs through state-of-the-art 3D visualization, EVE's creations are the cutting edge of digital representation.

With a passionate team of artists, designers, and technologists, the company excels in transforming concepts into captivating visuals that engage and inspire. EVE’s commitment to quality and precision makes it an indispensable partner for architects, developers, and marketers aiming to showcase their projects with unparalleled clarity and impact.

Lemon Rift, a real estate focused marketing agency in the LEVR-constellation, specializes in digital marketing and 3D technology solutions tailored for the real estate sector. They focus on enhancing marketing strategies through innovative services such as brand building, strategic consulting, and technological development. 

Lemon Rift's offerings include 3D illustration and animation to visualize projects vividly, ensuring comprehensive digital presentations that align with client marketing goals. Their expertise in conceptual development and market analysis further aids developers in effectively promoting and selling their properties.

Lemon Rift

As pioneers in the art of digital storytelling in real estate, Vy's expertise lies in creating compelling visual narratives that bring unbuilt environments to life, enabling clients and their audiences to visualize the future with stunning clarity and detail.

Employing a blend of technical precision and creative vision, utilizing platforms and solutions within the group, Vy transforms architectural blueprints and design concepts into immersive experiences, pamphlets, websites, ads and more - facilitating a powerful connection between projects and people. With a focus on precision, aesthetics, and innovation, Vy is redefining the visualization landscape.

AD Moment is a full-service advertising agency focused on delivering tailored solutions for businesses. With expertise spanning brand development, digital marketing, 3D illustrations, and media production, AD Moment guides clients from concept to execution. 

AD Moment offers personalized strategies, including logo design, website development, social media campaigns, and SEO, to ensure a brand’s message resonates with its target audience. The team prides itself on delivering results that stand out in today’s competitive market while maximizing the effect of your marketing budget.

AD Moment

Marketer Agencies is a group of 5 Marketer companies pioneering agency services for Real Estate. Consisting of Lemon, EVE, VY,  Rift and AD Moment, each specializing in digital visualization and marketing solutions within the real estate sector and beyond. With a collective focus on 3D rendering, video production, digital storytelling, and immersive experiences, Marketer Agencies sets new benchmarks in transforming architectural concepts, real estate developments, and designs into engaging and interactive narratives. 

The synergy within Marketer Agencies, represented by its unique entities, leverages a blend of artistic creativity, technological innovation, and marketing prowess. Marketer Agencies stands as a testament to the power of integrating diverse digital solutions to redefine how projects are presented, experienced and sold in the digital age.

Agencies

Marketer Agencies

Easy3D offers digital real estate representations through its cutting-edge 3D visualization services, at an affordable cost. With a focus on crafting realistic 3D models, Easy3D empowers real estate professionals, developers, and architects to communicate the essence and potential of their properties and projects.

Utilizing a remote workforce with large capacity, Easy3D is set up for scale and growth, through utilizing in-house-made communication, review and feedback systems. This not only enhances engagement and interest between users and designers, but also speeds up decision-making processes by providing a comprehensive two way communication.

Easy 3D

Eiendom.no, an online platform in the real estate developments sector in Norway, and it's international counterpart Newbuilds.com, offers comprehensive listings and resources for both buyers and sellers. These platforms serve as a one-stop solution for anyone looking to navigate the complexities of buying or selling real estate developments with ease and confidence.

With a user-friendly interface and smart search functionalities, visitors can find their dream home, investment opportunities, or get a snapshot of current market conditions. Once ready to take action, be it purchasing, contacting agents or developers - or inquiring about an investment, it can all happen directly at Eiendom.no, or Newbuilds.com

Newbuilds.com

Fonn simplifies construction project management, streamlining communication and documentation through an accessible mobile and web platform. Designed to enhance productivity and reduce project delays, Fonn offers real-time updates, integrated messaging, and easy access to plans and documents, even on-site. 

Their solution empowers construction teams by bringing all stakeholders together, ensuring everyone stays informed and projects stay on track. With its user-friendly interface, Fonn is enabling the construction industry by making project management more efficient and collaborative.

Fonn

Placepoint is an analysis tool that works towards determining the viability of real estate projects, guiding users towards promising ventures or advising them to seek alternative opportunities in the market. 

With tools designed for enhanced oversight, collaboration facilitation, and time-saving during property assessment, Placepoint empowers its users to make informed decisions efficiently. It enhances the way real estate professionals evaluate potential investments, ensuring quicker, more accurate decision-making processes. Placepoint is a notable resource for anyone looking to navigate the complexities of the real estate landscape with higher precision.

Placepoint

MIR Insights specializes in providing market intelligence, research services and their MIRAI platform. Their expertise in data analysis and market trends enables businesses to make informed decisions based on accurate and up-to-date information. 

MIR Insights stands out for its advanced methodologies in gathering and analyzing data, offering clients a deep understanding of their market environment. Whether it’s consumer behavior, competitive analysis, or industry trends, MIR Insights aims at delivering actionable insights that drive strategic business outcomes.

MIR Insights

Marketer Ventures is the latest, strategic company within Marketer Holding. At the cutting edge of real estate's digital transformation, Marketer Ventures is designed as an investment and holding entity focusing on propelling startups and incubating new technology opportunities within the proptech sphere. 

Drawing inspiration from successful startup accelerators, the vision is for Marketer Ventures to operate as a “scaleup factory,” bridging the gap between innovative concepts and market scalability through customer needs identification, technology development, financial backing, and team building.

Leaning on the group's deep insights into real estate and a proven track record in mergers and acquisitions, Marketer Ventures aims to harness new technology and strategic investments to enhance the efficiency and digital capabilities of the property industry. With a unique positioning at the intersection of digitalization and real estate, Marketer Ventures is set to drive and finance the next wave of proptech innovations, leveraging the group's extensive network and market expertise.

Ventures

Marketer Ventures

Moving Digital specializes in the online presence of existing homes through targeted digital marketing, focusing on the Benelux area. Utilizing advanced marketing technology and strategies, it connects real estate properties with potential buyers and tenants, driving visibility and sales. Its focus on lead generation and effective marketing campaigns makes it an important partner for real estate professionals seeking to leverage the digital landscape for great results.

With a commitment to innovation and a results-driven approach, Moving Digital is the go-to expert for navigating the complexities of digital marketing in the Benelux real estate industry.

Moving Digital

Inviso Media specializes in dynamic digital marketing for the real estate sector, tailoring strategies across used, new, and commercial properties to maximize market presence and lead generation. Since its inception, the company has worked with transforming traditional real estate marketing by integrating advanced data-driven approaches that include detailed segmentation and targeted advertising campaigns.

The company offers a range of specialized services designed to optimize digital engagement and visibility. These services encompass everything from creating impactful digital ad packages and lead campaigns that gather potential buyers, to marketing that strategically communicates with target audiences, enhancing both reach and brand recognition. 

Inviso Media distinguishes itself by providing comprehensive digital strategies, helping clients navigate the complexities of digital marketing with tailored plans that drive engagement and sales. This approach not only ensures that properties are seen by the right potential buyers but also builds a robust online presence for real estate agencies and developers, ultimately boosting their market growth and customer base.

Innovating Real Estate Marketing: The BoligPartner and Marketer Success Story

BoligPartner’s Vision

The Marketer Solution

The Outcome

Looking Ahead