Our system has built in AB-testing. It auto generates multiple campaigns with various combinations of content, formats and target groups, in order to find the combinations gaining most conversions. The algorithm constantly promotes the ads generating most interest, monitors the costs for each ad, and selects the most effective media channels.
An example: An ad on Facebook, with a picture of a garden, combined with a message highlighting the calm neighbourhood and great school nearby, generates lots of attraction among the target group "Adults 25-40 with children", weekdays between19.00 and 21.00. The system registers this fact, and automatically allocates a higher fraction of the budget to this specific combination of content, format and channel.
The algorithm can automatically reallocate each campaign budget up to 15 times every hour, based on real time effect. This ensures that every budget is spent on the best possible combination of media channels, target audiences, advertising messages and landing pages.
Live reports and e-mail reports (hva er e-mail rapport? Er det «notifications» via mail?)
The live report gives you detailed insight into channels, audiences and ads, enabling you to make informed decisions in real time based on your local market knowledge.
You get an instant overview of each ongoing campaign, showing what's left of both campaign period and budget, as well as real time numbers of visits and leads, and total reach compared to campaign goals. All results broken down on media channel.
The report format can be adjusted to your agency's needs, and can easily be shared with your clients wanting to follow the marketing of their properties.
The ads are not static during the campaign period, but are edited to reflect what is going on in the sales process. If the price of the property is changed, or bids are coming in, the ads will adapt and show different messages. The ads will always change when reaching the final stages of a campaign period, to ensure that no one misses out.
(se også lignende avsnitt under Autogenerated content litt lenger opp)
Dynamic landing pages
Every campaign can contain up to ten automatically generated and individual landing-pages. The pages/sites are automatically tested against each other to achieve the highest conversion rate. All pages/sites are hosted by Marketer, but will appear on the agency's domain.
Managing data and learning your market
Data is automatically collected from your online property listings. The key advantage of using a data-driven system is that your data advantage is maximized and keeps growing stronger as our algorithm learns your local market. Our results show steadily increasing CTR for every campaign you run.
Click fraud prevention
The system will automatically discover and block clicks from bots used by scam websites. And it will also discover and discount clicks from persons obviously clicking by mistake.
Automatic search optimization is built into the system, ensuring that your promoted property will be visible for people looking for properties for sale in a relevant geographical area. All relevant search engines and portals can be included, from global ones like Bing, Google and Yelp, to local ones (like FINN.no
in the Norwegian market).