With multiple marketing mediums at your fingertips, it's important to understand that you simply cannot do it all, nor do you want to. It will most likely drain your energy and make it extremely hard to manage your campaigns and as a result, you'll not be able to maximise performance for your goal, which of course is to increase your property sales.
By focusing on just a few marketing channels, you'll gain more time to fully monitor and optimise performance for these campaigns and actually make them work. One of the key channels for all marketers today is social media. The importance of social media in today's society is growing every single day – it's everywhere and plays a huge role in peoples lives.
You rarely see people on public transport without a phone in their hand. We check our Facebook, Instagram and Twitter several times a day – we're always online and utilise these tools to get the latest updates and trends around the globe, from news to funny cat movies. As social media is here to stay and we're subject to rapid changes in social trends and consumer behaviour, it's more important than ever to stay on top and take advantage of the fast-paced marketing medium.
Unless you have a big social media team in your company or an extensive and thorough social strategy, you shouldn't get too eager and try to be on every single platform at once. You just need to select one favourite with massive potential which you can be certain that your target audience is actively using. We are of course talking about the godfather and social champion, Facebook!
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