Property+

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Property+ auto generates and optimizes campaigns containing multiple combinations of content, formats, target groups and media channels. The algorithm automatically promotes the combinations gaining most attraction, minimizing cost and maximizing effect.
All clicks are directed to landing pages uniquely designed for each target group. It ensures that only relevant leads are collected, and increasing the chances of selling each property at the best price.
This is the right product if you want to sell a second hand property for a client.
The bestseller for second hand properties.
All campaigns are tracked live in our user friendly and time saving app. With the app you can edit any campaign at any time, and easily share statistics with your client, right from your desktop or mobile.
The result is dynamic campaigns, tailor-made for each property and target group, reaching the highest number of potential buyers at the lowest price per customer.
Property+
Helps you select and reach the most relevant potential buyers for each unique property.
Why Property+ ?
Avoids expensive «waste clicks» by using our algorithm to constantly optimize the best combination of ads, messages and channels.
Frees up time for you to personally close each sale, by making the whole marketing process easy to manage in the app
Saves you lots of time by letting our algorithm handle every calculation, allowing you to personally engage with potential buyers
Generates tailor-made ad campaigns by highlighting different aspects of your property to the various groups of potential buyers.
Running a Property+ campaign will also collect a lot of valuable data regarding potential leads for each type of property you market. The data will be sorted by location, type of property and price. The collected data can be used for an Agent+ campaign, helping you attract new customers to your agency.
How to earn «Marketer Bonus Points»? Every time your agency runs a Property+ campaign, you earn «Marketer Bonus Points» that can be used for a Branding+ campaign for the agency.
Our algorithm is optimized for generating the highest number of relevant leads for the lowest cost per customer. Please read more about how our algorithm works below. And keep in mind that every function can be administered manually at any time during a campaign.
Multi channel marketing
The system lets you choose among all relevant digital and social media channels, like Facebook, Instagram and Google, as well as local news-or websites. The content of each ad will be adapted to fit perfectly to every ad format in every media channel, to ensure that all potential buyers, regardless of where they are located online, will see tailor made ads for your property.
Functionality
The system can auto-generate high quality marketing copy from our base of tested and proven messages written by marketing professionals. The copy is combined with relevant photos, scanned and selected by our AI-driven image picker, which can spot if a picture shows a nice view or a kitchen, and remove close ups of toilets or fixtures, or images containing architectural drawings.
Copy and images are combined to create individual ads. All that to meet the specific requirements from each selected media channel and their numerous and variable formats.
Auto-generated content
The use of video in marketing of real estate is increasing. Our system can also auto-generate dynamic video content, based on copy and images from the property listing on your website, complete with an appropriate choice of background music.
The ads are not kept static during a campaign period, but are edited to reflect what is going on in the sales process. You may edit the price of the property, the chosen images as well as other information at any stage of the campaign. The ads will always change when reaching the final stages of a campaign period, to ensure that no potential buyer misses out.
Our system has built in AB-testing. It auto generates multiple campaigns with various combinations of content, formats and target groups, in order to find the combinations gaining most conversions. The algorithm constantly promotes the ads generating most interest, monitors the costs for each ad, and selects the most effective media channels.
Optimizing
An example:
An ad on Facebook, with a picture of a garden, combined with a message highlighting the calm neighbourhood and great school nearby, generates lots of attraction among the target group "Adults 25-40 with children", weekdays between19.00 and 21.00. The system registers this fact, and automatically allocates a higher fraction of the budget to this specific combination of content, format and channel.
The algorithm can automatically reallocate each campaign budget up to 15 times every hour, based on real time effect. This ensures that every budget is spent on the best possible combination of media channels, target audiences, advertising messages and landing pages.

Keep scrolling
The live report gives you detailed insight into channels, audiences and ads, enabling you to make informed decisions in real time based on your local market knowledge.



Live reports and e-mail reports

You get an instant overview of each ongoing campaign, showing what's left of both campaign period and budget, as well as real time numbers of visits and leads, and total reach compared to campaign goals. All results broken down on media channel.

The report format can be adjusted to your agency's needs, and can easily be shared with your clients wanting to follow the marketing of their properties.
The ads are not kept static during a campaign period, but are edited to reflect what is going on in the sales process. You may edit the price of the property, the chosen images as well as other information at any stage of the campaign. The ads will always change when reaching the final stages of a campaign period, to ensure that no potential buyer misses out.
Dynamic ads
Dynamic targeting
Property+ targets many different groups of potential buyers. The system monitors all clicks and cost per click, as well as cost per conversion, for example cost per person submitting contact details and showing interest in a particular property.
The selection of target audiences for every campaign is done automatically and is based on individual profiles built on more than 2.000 different criteria, ranging from demographics to prior actions both online and when attending other property views. If you have any preferences or local knowledge regarding targeting, you can easily edit this stage of the campaign.
The result is dynamic campaigns, tailor-made for each property and target group, reaching the highest number of potential buyers at the lowest price per customer.
Data is automatically collected from your online property listings. The key advantage of using a data-driven system is that your data advantage is maximized and keeps growing stronger as our algorithm learns your local market. Our results show steadily increasing CTR for every campaign you run.
Managing data
and learning your market
Automatic search optimization is built into the system, ensuring that your promoted property will be visible for people looking for properties for sale in a relevant geographical area. All relevant search engines and portals can be included, from global ones like Bing, Google and Yelp, to local ones (like FINN.no in the Norwegian market).
Search optimization
Data is automatically collected from your online property listings. The key advantage of using a data-driven system is that your data advantage is maximized and keeps growing stronger as our algorithm learns your local market. Our results show steadily increasing CTR for every campaign you run.

Click fraud prevention

*All the statistics presented in this section are taken from Facebook Business Manager, Google Ads or Google Analytics. Only real estate campaigns are represented.
Marketer's system is designed to provide the best possible results for different types of campaigns within real estate.
218
3000 kr
2150
9,3%
1,41 kr
2
CTR:
Prospect downloads:
Amount spent:
CPC:
Clicks:
Leads:
Our campaigns are optimized either for leads, downloads or clicks, depending on the goal of the campaign. For second-hand housing, where budgets are typically limited, we focus on identifying the right target group and generating as much traffic as possible. For large projects, the goal is to acquire the contact information of potential buyers.
Results