Automated multi-channel targeting
The selection of target audiences for every campaign is done automatically and is based on individual profiles built on numerous criteria, ranging from demographics to prior actions both online and when attending other property views.
The system automatically communicates the selected targets across all media channels, from Facebook and Google to local newspapers or websites for classified ads, without the user having to lift a finger.
Automatic and dynamic high quality ads
The system automatically generates ad copy adapted to each channel. We use image recognition to ensure that only appropriate images are used, and our natural language processing algorithm adjusts the text to meet the requirements presented by the various channels.
The next version of our content creation system will take this to the next level by automatically generating high quality, audience-specific copy.
The ads are edited throughout the campaign in response to important events. If the price is changed, a bid is received or there is an open house tomorrow, this will be reflected in the ads.